Monday, 16 March 2009

And the award goes to ....

Things seem so bleak just now, global recession, costs rising, and a dwindling Fort William High Street dwindling. Good news items are few and far between. Imagine my delight when I received word that The Grog and Gruel had become "CAMRA pub of the year Fort William and Lochaber 2009". The award is voted for by CAMRA members for pubs who are dedicated to the highest quality cask conditioned ale sold in the best quality surroundings. As this years has seen more entries to the competition and a lot more votes it really is something to be proud of.

So how did we manage to win such a prestigious award? Well, we rely on the top quality Highland ales from our local suppliers. An alehouse can only be as good as the ale it sells. Luckily we are surrounded by great brewers working hard to provide great ales for our cellar. We work closely with the local breweries giving feedback and taking suggestions so a good partnership is created and the ale being sold is in the top notch quality. We have also been graced with good staff working hard to keep and serve ale in the best possible condition.

Finding new ways of selling cask ale is also something which we work tirelessly on. This April will see our first Easter 'Pint & a Pie' festival. We take the finest local cask ales, add some great music and entertainment, and create a great selection of tasty and imaginative pies and from this a festival is born. This is just one of the ways we hope to tempt customers to go for a pint in Lochaber newly crowned "Pub of the year 2009"... woot !!

1 comment:

Clachaig Blogger said...

Congratulations! That's another one for the trophy cabinet. And food for thought for the guys at Clachaig!